It started with the simple aim of sharing the best quality Yeongju apples with more people. This farm-to-consumer project supports Kim Dan, who waits until the perfect moment to ensure apples are picked at peak condition, fresh from the orchards. The simple yet sophisticated packaging includes a photo of the apple orchards of Yeongju by photographer Woongu Kang, reflecting the spirit of Kim Dan Saga. The apples are nestled in with patience and sincerity, in line with the laws of nature. Be My Guest uses this gift every Thanksgiving as a gesture of the warm nature of the Korean heart.