Kyochon Chicken is a flagship space in Seoul that reinterprets chicken, the foundation of the company, as culture. This is a space where ‘Chicken and Beer’, a combination of chicken and beer, which has become a culture beyond a food combination, has been reborn as a combination that shows the excitement and ingenuity of Koreans at the same time. This is a space where you can feel the history and time of the brand by visualizing the essence of each piece of chicken by hand brushing and listing objects and collections with hidden stories. A show kitchen where you can see the brushstrokes and a Speakeasy with a Hip & Young feel that captures the sensibility of the times.

As a chicken and beer space, we want to continue the legacy of the old Pilbang space where people exchanged and discussed the intellect and art of the times.