Kyochon Pilbang is a new flagship space created for Kyochon Chicken, the original brand renowned for pioneering Korean chicken culture. This space reinterprets the essence of chicken, the foundation of the brand, and elevates it into a cultural experience. Celebrating the beloved combination of ‘Chicken and Beer,' which has transcended mere food pairing to become a cultural phenomenon, Kyochon Pilbang embodies the excitement and ingenuity of the Korean spirit. The space captures the brand's history through the meticulous hand-brushing of each chicken piece and displays objects and collections with hidden stories.   

Featuring a show kitchen where guests can witness the artistry behind each brushstroke and a Speakeasy with a Hip & Young ambiance that reflects contemporary sensibilities, Kyochon Pilbang not only redefines the chicken and beer experience but also pays homage to the legacy of the old Pilbang-a historic space where intellect, art, and lively discussions thrived.