Bekseju’s ‘Heritage Forward’ concept has been renewed to reflect the legacy of learning from the past and moving forward, a living, breathing heritage that harmonizes with contemporary times. It embodies the essence of the earth, the elegance of the four seasons, and a humble yet hearty spirit. Crafted with Korean rice, ‘Seolgaengmi,’ and traditional yeast ‘Baekhaguk,’ Bekseju captures the rhythm of nature from harvest to the first sip. This evolution of Bekseju, rooted in Korean tradition, does not stay in the past but carries the creative energy that moves toward the future and the enduring essence of time that will last for 100 years. As a representative liquor of Korea, Bekseju seeks to extend its reach and legacy even further.