The Sulwhasoo Flagship store which opened near Dosan park in March, 2016, is a place with an emphasis on the harmony of inner beauty and outer appearance in accordance with Sulwhasoo’s brand philosophy and stories. Feel the brand heritage using all senses, experience various cultural spaces, all Sulwhasoo products and the spa and get the unique and elegant gift packaging services as well. Enjoy the harmonious beauty itinerary from past to future, while looking over at the view of Dosan park.
Neri&Hu, a World-renowned architecture firm was in charge of designing this building, with the aim of expressing Sulwhasoo, who represents the beauty and value of Asia.