The Food Avenue at Lotte Department Store's food hall has been renewed as a premium food hall, embracing the spirit of the 'Golden Age,' a time of peak property, by bringing the finest seasonal ingredients and the height of nature's bounty to the table. Under the slogan "For the Love of Food," Food Avenue's premium grocery store, Lépicerie, combines Lotte's "L" with the French word "épicerie," suggesting a culture of enjoying quality meals. Another signature space is L Vino, which features over 2,000 wines worldwide. The name "L Vino" merges Lotte's "L" with "Vino," meaning wine, establishing it as Lotte's flagship wine hall.